Award-Winning Actor Reza Rahadian Appointed as UNDP Indonesia’s SDGs Mover

Apr 7, 2016

Jakarta, 7 April 2016 – UNDP has appointed award-winning actor Reza Rahadian as its newest Sustainable Development Goals (SDGs) Mover in the country.  His role will be to raise public awareness on the importance of SDGs as a global agenda to eradicate poverty and improve the wellbeing of Indonesia’s 250 million people.

Mr. Rahadian will take part in media campaigns, including social media discussions, and participate in public events related to the SDGs and UNDPs’ work. The 29 years old actor chose Bring Water for Life, the UNDPs first ever-online crowdfunding campaign, as his first project and said that he would like to start promoting awareness as soon as possible.

“First of all, I would like to get straight to the target: how much money we can raise for this campaign? To achieve that, I can use my own capacity to convince some people to be part of this SDGs movement as well. Because sometimes it’s not about the money, often it’s because they don’t know that there are programmes like this,” said Mr. Rahadian during a courtesy call with UNDP Indonesia Country Director Christophe Bahuet.

The Bring Water for Life online crowdfunding campaign aims to raise IDR350 million (US$25,000) to fund the installation of one solar powered water pump in East Sumba district in East Nusa Tenggara (NTT) province. Mr. Bahuet welcomed the actor onboard.

“UNDP Indonesia is very happy to see Reza Rahadian join us as a SDG mover. Reza brings not only his fame and talent but also his personal commitment to help people have a better life, which is what the SDGs are about and what UNDP works for,” he said.

Mr. Bahuet added that Reza and the UNDP team already exchanged many exciting ideas about his role as a SDG mover, and that several initiatives will be launched very soon.  

Bring Water for Life focuses on several of the goals, including; #1 eliminating poverty, #3 promoting good health and well-being, #7 affordable and clean energy, #10 reduced inequalities and #13 climate action with specific focus on #6, access to clean water and sanitation.

The project is a joint initiative between the UNDP and a local NGO, KOPPESDA, which aims to alleviate the current harsh conditions face by villagers to retrieve clean water. As of 2014, only 40 per cent of NTT province population has access to clean water. The island also has one of the lowest rainfalls in the country.

One of Indonesia’s most prominent actors of his generation, Mr. Rahadian has won three of the country’s most prestigious Citra Awards at the Indonesian Film Festival. He received two Citras for Best Leading Actor, the first one for his role in the film 3 Hati 2 Dunia 1 Cinta (2010) and the second for his role as former president B.J. Habibie in the biopic Ainun & Habibie (2013). His first Citra Award was for Best Supporting Actor in the film Perempuan Berkalung Sorban (2009).

Mr. Rahadian is the second actor to become a SDGs Mover, after the appointment of jazz singer and actress Eva Celia Lesmana in March.

Contact information
Verania Andria
UNDP Senior Programme Manager; 0811 8601 567
Maria Hattya
Crowdfunding Coordinator; 0817 9889 407

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